Products, programs, markets, and delivery methods can change substantially over three decades. A mission has a different job: it gives an organization a reason for making those changes without losing the larger purpose behind the work.
Brad Sugars built ActionCOACH around a phrase that remains part of its guiding principles: “World abundance through business re-education.” ActionCOACH also retains the ambition of “a coach in every business,” connecting a large vision with a practical way to spread business knowledge.
Business Re-Education Assumes Existing Thinking Can Be Challenged
“Business re-education” goes further than simply supplying more information. It assumes owners may need to question habits, decisions, and beliefs they already use.
