Boardroom Digest

Brand Building

2 articles

Split image showing AI-driven performance metrics versus a timeless landscape representing long-term brand health, symbolizing CMOs' strategic choices.
C-Suite Leadership

AI era CMOs chase short-term wins, risking long-term brand health.

A recent survey found that 68% of CMOs now allocate over half their AI marketing budget to performance-driven campaigns, while only 15% prioritize AI for long-term brand storytelling initiatives ( Gar

Siobhan O'Malley·June 17, 2026
A BYD electric car on a Formula 1 grid, symbolizing the company's potential entry into the elite racing sport, with industry figures in the background.
Corporate Strategy

BYD Explores Entry Into Formula 1 Racing

At the glamorous Cannes Film Festival, BYD executive vice president Stella Li met with former Red Bull boss Christian Horner to discuss the Chinese EV giant's potential entry into Formula 1.

Siobhan O'Malley·May 23, 2026