Digital Strategy
4 articles
Rheem Splits Tech Leadership, Appointing New CTO and Dedicated AI Transformation EVP
Rheem has restructured its technology leadership, appointing Eric Varton as CTO to drive global product innovation and Alan Machuga as EVP of Digital Strategy & AI Transformation to accelerate enterprise-wide digital integration.
A Prioritization Framework for Mid-Market Digital Transformation
Mid-market companies require a tailored digital transformation approach due to resource constraints and pressure for rapid returns. A prioritization framework helps select high-impact initiatives that balance ambition with operational realities, focusing on tangible value and manageable steps.
5 Different Ways Frik.io Automates Multi-Network Social Media Scheduling for Busy Teams
Managing a consistent presence across multiple social media networks is a significant challenge for busy teams. Crafting, scheduling, and tailoring content for each platform demands time that most brands and agencies can…
Why Enterprise Brands Should Watch 2026 Data-Driven Video Trends—And How Oxygen360 Fits
As 2026 reshapes the digital landscape, enterprise brands face a critical inflection point in video marketing. The era of creating video content based on intuition alone is over; the future is anchored in measurable perf…